Thanks for coming to my website!
Want to say hi? Contact me.
I live in Beacon, New York with my wife Lily and our little grey kitten, Lucy. The Hudson Valley is one of the most beautiful places you can live on the East coast. I like to go hiking and fix things. At this very moment, I’m reading Asimov’s Foundation series and likely hibernating under blankets.
More about me? Okay, fine. Sometimes I watch soccer and cheer for teams. My love for food is well known. Especially to burritos, who cower in fear whenever I’m nearby. The kitchen is my sacred space and I’m an authority on basic bread making. If you are luck enough to share an office with me, I’m the one that brings the baked goods. Don’t expect to lose weight if we’re working together. I like to write on and organize post-its. And I occasionally use a standing desk, but only when others are watching.
My superpower is cutting through complex problems and listening to people. I’m no savant, but I’m at my best at the intersection of tech and people. Some people like to call me a creative strategist. I like to connect personal passions to a noble purpose. It’s loving what you do, rather than doing what you love. It starts with ruthlessly removing barriers to innovation and helping teams return to what they do best, making a difference in the world.
Recently, I’ve been redesigning a smart city software application for a top-10 Fortune 500 company. Cool, right? I also created ideation tools and facilitated workshops for a $10m software startup in Brooklyn. Last year, I helped write the go-to-market strategy for IBM’s Enterprise Blockchain SaaS offering, launched ACLU’s new membership onboarding, and helped facilitate MetLife’s global design thinking workshop curriculum. Other notable projects include redesigning Samsung’s shopping cart, Samsung’s CenterStage, IBM Cloud dot-com pattern library, IBM Watson Value Framework, and Amex Music’s live event launch.
My multi-disciplinary strategic design process is a holistic experience approach that helps to identify market fit and human delight. The goal is to get to a smarter solution faster using collaborative problem solving.
One of the foundations of my process is research. One must understand the problem you want to solve. By asking questions you gather data and begin to uncover actionable needs.
Developing empathy is key to exchanging ideas. You can prioritize ideas you come up using a design criteria. Having a diverse set of team members can speak to value and feasibility. Designers and marketing managers might have a better sense of value, while engineers and developers might have a better sense of feasibility.
When it comes to crafting an artifact, I like to ask the question “what’s the smallest thing we can make to test our assumptions?”. When you create constraints around solutions, you can map a feature set and begin to anatomize intended user stories. This is where we begin to converge and you begin to appreciate the intersection of aesthetic and experience.
Next, we build something functional emphasizing nimble design. Starting with assumptions from Step 1, we gather feedback by asking users about the experience and validate this based on improved behavior. Gaining early customer validation is weighed over releasing products with unidentified value. For example: driving consideration, building awareness, creating urgency, and increasing demand.
Values are important to me and begin with family and my local community in New York. While technology is the way of the future, impacting lives starts with the person in front of you. I believe in a hyperlocal approach to living where the people you interact with are those you care about most. I believe each person has infinite worth. It is my view that we are all created equal, but we don’t all have equal choices. Food is the ultimate equalizer and all peace is founded upon sharing your table with your neighbor.
Team building starts with having shared values and an awareness of humility. I’ve lead small teams of 3-5 and also teams of 12-15 people. Leadership is the responsibility to support but also to challenge. I believe in the principle of transparency, continuous learning, and engagement which helps bring people along on the strategic decision-making journey so you end up at a powerful solution together.
Leadership is an education and the best leaders think of themselves as the students not the teachers. Cross-functional teams benefit from quickly evolving solutions and deliberate co-laboring. Empowering a team with research and mapping critical life moments and assumptions helps to build a human-centered problem-solving foundation. This inspires teams to embrace experimentation rather than one-size-fits-all solutions. Using a design thinking framework helps teams with engineers, product managers, strategists, and designers work together to optimize ideas. The result is intentional growth meant to encourage responsiveness and a culture of learning.
Good design makes a product understandable. It also requires an awareness of potential consequences of what we do and prioritizing human well-being over artificial intelligence and autonomous systems. I believe in being honest. The compounding effect of rapid optimization and deployment puts humanity and authenticity at risk. I design with ethical principles in mind. This begins with integrity in the pursuit of true functionalism, demonstrating products that honor user values and communicate a message and its truthfulness.
Bye for now,