{"id":338,"date":"2020-04-01T18:04:44","date_gmt":"2020-04-01T18:04:44","guid":{"rendered":"https:\/\/www.wassung.com\/about\/?p=338"},"modified":"2020-05-20T14:21:08","modified_gmt":"2020-05-20T14:21:08","slug":"ibm-cloud-patterns","status":"publish","type":"post","link":"https:\/\/www.wassung.com\/about\/2020\/04\/01\/ibm-cloud-patterns\/","title":{"rendered":"IBM Cloud Patterns"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"672\" src=\"https:\/\/www.wassung.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-03-31-at-8.18.32-PM-1024x672.png\" alt=\"\" class=\"wp-image-369\" srcset=\"https:\/\/www.wassung.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-03-31-at-8.18.32-PM-1024x672.png 1024w, https:\/\/www.wassung.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-03-31-at-8.18.32-PM-300x197.png 300w, https:\/\/www.wassung.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-03-31-at-8.18.32-PM-768x504.png 768w, https:\/\/www.wassung.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-03-31-at-8.18.32-PM-1200x787.png 1200w, https:\/\/www.wassung.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-03-31-at-8.18.32-PM.png 1534w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><figcaption>A powerful resource and library for the IBM digital team to exercise the new modular library.<\/figcaption><\/figure>\n\n\n\n<!--more-->\n\n\n\n<p>IBM needed a simplified and cohesive IBM Cloud marketing ecosystem. One that could improve SEO and provide a seamless experience given IBM\u2019s partnership with VMWare and Softlayer acquisition.<\/p>\n\n\n\n<p>Beginning with a modular approach, we created an IBM Cloud pattern system that takes insights from competitive analysis, user research, and analytical data from reports to define the layout and content that needs to go on the pages.&nbsp;<\/p>\n\n\n\n<p>The outcome? IBM Cloud is 40,000 pages using only 12 templates within the new pattern system. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"796\" src=\"https:\/\/www.wassung.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-03-31-at-3.13.47-PM-1024x796.png\" alt=\"\" class=\"wp-image-360\" srcset=\"https:\/\/www.wassung.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-03-31-at-3.13.47-PM-1024x796.png 1024w, https:\/\/www.wassung.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-03-31-at-3.13.47-PM-300x233.png 300w, https:\/\/www.wassung.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-03-31-at-3.13.47-PM-768x597.png 768w, https:\/\/www.wassung.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-03-31-at-3.13.47-PM-1536x1194.png 1536w, https:\/\/www.wassung.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-03-31-at-3.13.47-PM-1200x933.png 1200w, https:\/\/www.wassung.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-03-31-at-3.13.47-PM.png 1628w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><figcaption>The modular leadspace using existing components.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"729\" src=\"https:\/\/www.wassung.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-03-31-at-6.55.01-PM-1024x729.png\" alt=\"\" class=\"wp-image-367\" srcset=\"https:\/\/www.wassung.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-03-31-at-6.55.01-PM-1024x729.png 1024w, https:\/\/www.wassung.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-03-31-at-6.55.01-PM-300x214.png 300w, https:\/\/www.wassung.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-03-31-at-6.55.01-PM-768x547.png 768w, https:\/\/www.wassung.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-03-31-at-6.55.01-PM-1200x854.png 1200w, https:\/\/www.wassung.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-03-31-at-6.55.01-PM.png 1472w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><figcaption>Wayfinding methods<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"841\" src=\"https:\/\/www.wassung.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-03-31-at-6.54.37-PM-1024x841.png\" alt=\"\" class=\"wp-image-365\" srcset=\"https:\/\/www.wassung.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-03-31-at-6.54.37-PM-1024x841.png 1024w, https:\/\/www.wassung.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-03-31-at-6.54.37-PM-300x246.png 300w, https:\/\/www.wassung.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-03-31-at-6.54.37-PM-768x630.png 768w, https:\/\/www.wassung.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-03-31-at-6.54.37-PM.png 1172w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><figcaption>Content expands as selections are made and interest peaks<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"716\" src=\"https:\/\/www.wassung.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-03-31-at-6.54.03-PM-1024x716.png\" alt=\"\" class=\"wp-image-363\" srcset=\"https:\/\/www.wassung.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-03-31-at-6.54.03-PM-1024x716.png 1024w, https:\/\/www.wassung.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-03-31-at-6.54.03-PM-300x210.png 300w, https:\/\/www.wassung.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-03-31-at-6.54.03-PM-768x537.png 768w, https:\/\/www.wassung.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-03-31-at-6.54.03-PM-1536x1073.png 1536w, https:\/\/www.wassung.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-03-31-at-6.54.03-PM-1200x838.png 1200w, https:\/\/www.wassung.com\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-03-31-at-6.54.03-PM.png 1580w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><figcaption>Modular patterns <\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-338","post","type-post","status-publish","format-standard","hentry","category-work"],"_links":{"self":[{"href":"https:\/\/www.wassung.com\/about\/wp-json\/wp\/v2\/posts\/338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wassung.com\/about\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wassung.com\/about\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wassung.com\/about\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wassung.com\/about\/wp-json\/wp\/v2\/comments?post=338"}],"version-history":[{"count":10,"href":"https:\/\/www.wassung.com\/about\/wp-json\/wp\/v2\/posts\/338\/revisions"}],"predecessor-version":[{"id":450,"href":"https:\/\/www.wassung.com\/about\/wp-json\/wp\/v2\/posts\/338\/revisions\/450"}],"wp:attachment":[{"href":"https:\/\/www.wassung.com\/about\/wp-json\/wp\/v2\/media?parent=338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wassung.com\/about\/wp-json\/wp\/v2\/categories?post=338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wassung.com\/about\/wp-json\/wp\/v2\/tags?post=338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}