IBM needed a simplified and cohesive IBM Cloud marketing ecosystem. One that could improve SEO and provide a seamless experience given IBM’s partnership with VMWare and Softlayer acquisition.
Beginning with a modular approach, we created an IBM Cloud pattern system that takes insights from competitive analysis, user research, and analytical data from reports to define the layout and content that needs to go on the pages.
The outcome? IBM Cloud is 40,000 pages using only 12 templates within the new pattern system.