About

I’m a human-centered designer and product strategist based in New York shaping the future by driving smarter ways of working and crafting more effective products.

You can see some of my work here.

I’m currently building Person, a people-first design company, helping organizations solve big business problems, accelerate growth and establish competitive differentiation.

I teach Lean user experience design at Columbia University, helping equip students with the process, skills and tools needed to develop new knowledge-driven digital products.

In the recent past, I was leading Experience Design at Co: Collective, a creative and strategic transformation company. Before that, I worked with IBM on their Cloud product and delivered powerful innovation workshops with IBM Watson. I’ve also taught design at Pratt Institute for 7 years and spoken at education and industry events including Parsons School of Design, Miami Ad School, and others.

Organizations are looking for the secret sauce that helps them speed up innovation and gives them the competitive differentiation they need to perform in the market. Internal teams are hampered by barriers, lack of permission, and red tape. And burn out is real. These are the problems that I get excited about.

How do I help? Listening to people. Probing for insights. Cutting through the noise to identify opportunity areas. Rapidly iterating and testing for data significance. Aligning on a future vision with a shared vocabulary. And launching new products and services to make growth for the business a reality.

Recently, I redesigned a smart city software application for a top-10 Fortune 500 company. I also created ideation tools and facilitated workshops for a $60m software startup in Brooklyn. Just last year, I helped develop the go-to-market strategy for IBM’s Enterprise Blockchain SaaS offering, launched ACLU’s new membership onboarding, and helped facilitate MetLife’s global design thinking workshop curriculum. Other notable projects include redesigning Samsung’s shopping cart, Samsung’s CenterStage, IBM Cloud design system, IBM Watson Value Framework, and Amex Music’s live event launch.

Say hi! Email me. I like getting messages. Or check me out on Linkedin. That’s okay too.

Bye for now,