Let me begin by telling you a story. When I was a child, I used to organize the snack shelf at grocery stores. I’d buy Big League Chew and share with friends at games. Subsequently, I fell in love with trips to gas station candy isles with friends, collecting and organizing baseball cards. And once fantasy sports rolled around, I even started drawing team logos, basketball shoes, jerseys and stadiums; today, I like to think of myself as a candy isles organizer. I believe in the power of design to help businesses work in more effective ways, rethinking products and services and the way we interact through technology.
I’m currently building Person, a people-first design company, helping organizations solve big business problems, accelerate growth and establish competitive differentiation.
In the recent past, I was leading Experience Design at Co: Collective. I worked with IBM on their Cloud product and delivered powerful innovation workshops with IBM Watson. I’ve also taught design at Pratt Institute for 7 years and spoken at education and industry events including Parsons School of Design, Miami Ad School, and others.
Organizations are looking for the secret sauce that helps them speed up innovation and gives them the competitive differentiation they need to perform in the market. Internal teams are hampered by barriers, lack of permission, and red tape. And burn out is real. These are the problems that I get excited about. How do I help? Identifying opportunity areas, using diversity as an advantage, aligning on a future vision with a shared vocabulary, and launching new products and services to make growth for the business a reality.
Recently, I redesigned a smart city software application for a top-10 Fortune 500 company. I also created ideation tools and facilitated workshops for a $60m software startup in Brooklyn. Just last year, I helped develop the go-to-market strategy for IBM’s Enterprise Blockchain SaaS offering, launched ACLU’s new membership onboarding, and helped facilitate MetLife’s global design thinking workshop curriculum. Other notable projects include redesigning Samsung’s shopping cart, Samsung’s CenterStage, IBM Cloud design system, IBM Watson Value Framework, and Amex Music’s live event launch.
Bye for now!